Sustainability, Green Marketing & Media-project reached first goals!
The second conference of the Sustainability, Green Marketing & Media for the creative industry-project was organized on the 2nd and 3rd of June at IGS in Lyon, France.
The main goals
The main goals of this project are to develop Sustainability games, both physically and by Internet and the development of training materials on Green Marketing. The games and the course Green marketing can be used for both education and training activities for open enrollment and in-company training. The games and training are tailored to the needs of students in schools and employees of companies in the creative industries. One of the goals of this conference was to determine the elements of the physical sustain-game that have to be adjusted to the regional situations in the different countries. The Spanish partner, AIDO, prepared a workshop on Green marketing.
Each participating country gave presentations on the research done on the status of sustainability and CSR in the participating countries. The research was executed in companies, VET-schools or institutes of higher education and employers' organizations.
What is Sustainability?
Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations.
Sustainability is important to making sure that we have and will continue to have the water, material and resources to protect human health and our environment.
The participating organizations are: GA, the Danish employers' organization for the Printmedia industry, Cubion, a Danish consultancy agency, IGS (Institut de Gestion Sociale), a higher education institute based in Lyon, Paris and Toulouse, France, Aido, the Technological Institute of Optics, Color, and Image from Valencia, Spain, the Dienstencentrum, a Dutch consultancy agency, Işık University from Istanbul, Türkiye and Stivako, a Dutch VET-institute, who is also the project coordinator.